Coors Light has unveiled its latest TV advert, ‘Expedition’, which was developed by by Irish agency CKSK for Heineken Ireland.
The advert forms part of a €900,000 campaign, which also includes Outdoor and Digital advertising, and features a group of friends seeking refreshment in the Rocky Mountains. The commercial was directed by BAFTA winning director, Damien O’Donnell and produced by Russell Curran.
“Coors Light remains the fastest growing premium lager brand in Ireland," said Coors Light Marketing Manager, John O’Callaghan. "Our latest campaign is yet another example of our long-term commitment to growing Coors Light in the Irish market and building on the success we have enjoyed over recent years. ‘Expedition’ was created by an Irish agency and directed by an Irish director.
"Building on the success of recent campaigns featuring our Coors Light guys, our new ad details how an expedition with friends can result in a memorable experience which can be replayed and enjoyed over a refreshing pint of Coors Light’.