Corona has announced that it will pilot plastic-free six-pack rings in order to reduce its plastic footprint as part of its commitment to Parley for the Oceans, an organisation that raises awareness about ocean and beach conservation.
Corona has adopted Parley’s A.I.R. strategy to not only “avoid” and “intercept” plastic as much as possible, but also help “redesign” solutions that use the material.
The plastic-free rings being tested are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. If left in the environment, they break down into organic material that is not harmful to wildlife.
Phasing Plastic Out
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the front lines where plastic is physically accumulating,” said Evan Ellman, Corona Better World director.
“We also recognise the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”
Since the partnership launched in 2017, Corona and Parley have conducted over three hundred clean-ups in over 15 countries, with over seven thousand volunteers from more than two hundred locations participating in the project, totalling in more than three million pounds of plastic waste collected.
“Our oceans are under attack. We are taking their life in rapid speed, destroying the chemistry that allows us to be here. Therefore we are bidding on the few who take the lead in true change. The ones who are shaping the future with us,” Cyrill Gutsch added, founder and CEO, Parley for the Oceans.
“Corona is such an Ocean Champion, a powerful ally in our war against marine plastic pollution — and in building the material revolution that will lead us beyond it. We share the goal of phasing plastic out for good, because we simply can’t afford its toxic impact anymore.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.