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Counterfeit Smirnoff Red Label Found In Irish Market

The Food Safety Authority of Ireland (FSAI) has revealed the discovery of a small quantity of counterfeit Smirnoff Red Label vodka (1 litre bottles). While the alcohol does not contain harmful ingredients, laboratory analysis showed that the alcohol content was 32% rather than the 37.5% in the genuine vodka. 

The FSAI is advising consumers and food businesses to be vigilant when purchasing this product and if they have any doubt about its authenticity not to purchase or consume it. Prof. Alan Reilly, CEO, FSAI said, “Given we have no information as to when or where this alcohol originates from, it would be unwise for anyone to drink it. The counterfeit vodka was found on sale in the retail and pub sectors.

The FSAI advise people to look closely at the bottles they have or are about to purchase to seek to establish if it could be potentially counterfeit. The counterfeit bottles are identifiable by the inferior quality of the bottle label, it is labelled ‘Produced in Ireland’ instead of the United Kingdom and the label gives an address in Ireland.

© 2013 - Checkout Magazine by Genna Patterson

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