Desperados Ready To 'RAID' The Off-Trade With New 50cl Can
Published on Jul 11 2014 6:04 AM in Drinks
2014 has proved to be Desperados biggest and most innovative year to date. Leading the charge as Ireland’s authority on all things party, Desperados has launched ‘RAID’ - an interactive, online game for Irish party people and now, the Desperados 50cl can.
Available nationwide in July, Desperados latest off-trade offering is set to excite fans as the nation’s favourite tequila flavoured beer is now perfect for festivals and house parties.
Can sales account for a staggering 70% of off trade lager sales, presenting a huge opportunity for the Desperados 50cl can to broaden the footprint of the brand in the off trade.
The launch of the 50cl can is to coincide with the summer months and festival season and is perfectly timed to recruit 18-24 year old shoppers to choose Desperados can as their off-trade drink of choice for high-energy occasions.
Retailing at an RRP 4 x 50cl cans for €10 or €3 per single can, Desperados is now a more affordable option within the Desperados portfolio and its better value will drive recruitment of new shoppers and consumers with the 18-24 year old demographic.