Diageo has announced that it has partnered with Ireland-based international property development company Ballymore to transform 12.6 acres of its St. James's Gate site into a new urban quarter that will be called the Guinness Quarter.
Diageo and Ballymore plan to preserve the heritage assets of the site while creating a new urban neighbourhood that is planned to be the first zero carbon district in Dublin.
The Guinness Quarter is intended to be a seamless union of residential living, community, entrepreneurship, creativity, sustainability, commerce, culture and public space, the brewer said.
"St. James's Gate is a unique and extraordinary place. We are committed to a long-term sustainable future for the site and are delighted to be moving closer to our vision of opening streets, creating spaces and generating opportunity in the Guinness Quarter, " said Oliver Loomes, managing director Diageo Ireland.
"As we move into the next chapter of this 261-year-old brewery, we are very excited about the possibilities of creating a quarter that will form part of the fabric of the city for generations to come," he added.