Diageo Reserve, the luxury portfolio of Diageo, has today announced the creation of a new food advocacy role within the business – the Global Gastronomer.
Irish Chef and business owner, Mark Moriarty, who has crowned the San Pellegrino World Young Chef of the Year in 2015, will take on the role.
Moriarty will become Diageo’s global authority on food and gastronomy culture, tasked with forging ‘a more meaningful connection between the wider food occasion and the Reserve spirits portfolio’, which includes the likes of Johnnie Walker Scotch Whisky, Zacapa rum, and Malts such as The Singleton, Cardhu and Talisker.
“Last year we revealed a new Global Cocktailian role as our bar advocacy and drinks strategies expert; a position which has been a great success in helping us to achieve our vision of making luxury experiences available, accessible and aspirational to everyone,” Cristina Diezhandino, global category director scotch and managing Director Reserve, said.
“We recognise that food and drink culture is changing as more people become fascinated with flavour and how spirits can enhance the food occasion. Our new Global Gastronomer brings this movement to life and heralds the new age of the food and drink occasion, one which sees them working in unison to maximise flavour potential and create incredible taste experiences like the world has never seen before.
'A Fantastic Opportunity'
“There is no person more suited to pioneer this position in our industry than Mark Moriarty, who, as a culinary explorer, successful business owner and a drinks enthusiast, has a skill set which lends itself perfectly to unlocking the potential of the Global Gastronomer and supporting our wider commercial development and innovation streams.”
Moriarty himself said that the new role, the first of its kind, represents “a fantastic opportunity”.
“I can’t wait to work alongside the Diageo Reserve community and other industry thought-leaders to bring these revolutionary brands to life through food – ultimately creating some incredible taste experience for consumers and encouraging them to see a great cocktail as a way of maximising the culinary moment,” he said.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.