Diageo Unveils White Walker By Johnnie Walker, Game Of Thrones Scotch Whiskey
In collaboration with HBO and Game of Thrones, Johnnie Walker has today unveiled the new limited-edition Scotch Whiskey - White Walker by Johnnie Walker.
Inspired by the characters on the hit show, the White Walkers, the new scotch is being released as anticipation builds ahead of the final season.
Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, the new whiskey whisky is best served directly from the freezer, ‘echoing the chilling presence of the White Walkers’.
'Winter Is Here'
According to Diageo, the bottle’s design aims to bring consumers to the ‘Frozen North’, with its icy white and blue design, along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces.
The bottle also features temperature-sensitive ink technology that will reveal to consumers that “Winter is here” when the bottle is frozen.
Single Malts from Cardhu and Clynelish, one of Scotland’s most Northern distilleries, feature in the product. Blender George Harper used the Frozen North as his starting point for creating White Walker by Johnnie Walker.
“Whiskies from Clynelish have endured long, Scottish winters, not dissimilar to the long periods endured by the Night’s Watch who have ventured north of the wall - so it was the perfect place to start when creating this unique whisky,” Harper said.
“We knew there was an appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now,” Jeff Peters added, Vice President, Licensing & Retail at HBO.
“From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.