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ECR Ireland Appoints Diageo’s Anne Scullion As Co-Chair

ECR Ireland has announced that Anne Scullion, Channel Director for Take home trade in Diageo Ireland, has been appointed as its new supplier Co-Chair.

In her new role, Scullion with join John Brennan (Tesco Ireland) as Co-Chair.

She assumes the role following Jim Cummins, Irish Distillers Pernod Ricard, who will remain as a Steering Group member of ECR Ireland.

Scullion, speaking on her appointment, said: “On behalf of the team at Diageo Ireland, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to advance how we can work better together.”

She highlighted that encouraging better collaboration between trading partners is at the core of ECR and this is especially relevant right now as there are so many ways that the group can deal with the effects of the pandemic by collectively working better as an industry.

“While ECR is best known for its Shopper & Supply Chain Workstreams and more recently the ECR Shopper Insights & Trade Updates Webinars, I think there is an opportunity to collaborate further on topics that affect all of us, like Sustainability and Inclusion & Diversity. We will consult with the industry to see how best we can achieve this,” she added.

Pivotal Member

Declan Carolan, General Manager, ECR Ireland and Co-Chair, ECR Community said: “Diageo has been a pivotal member of ECR Ireland for many years and is passionate about creating a culture with inclusion and diversity at its heart and play a leading industry role in doing so.”

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