Growing Taste For Aperol 'Spritz' Lifts Spirits At Campari

By Donna Ahern
Growing Taste For Aperol 'Spritz' Lifts Spirits At Campari

Strong demand for Campari's bright orange Aperol liqueur in Europe and also the United States helped to boost sales and profitability for the Italian drinks group in the first half of the year.

Campari's "aperitif" Aperol has been benefiting from a renaissance for cocktails and a preference for lower alcohol drinks among young consumers.

Aperol, once a niche product sold mostly in northern Italy to make the Spritz cocktail, has become one of the group's best selling products.

Its sales rose 24.7% in the first half of the year.

The liqueur continued its solid performance in its traditional markets, including Italy and Germany, and enjoyed a strong growth also in the United States, where the drink is a newcomer on bar counters.


Aperol and other high-margin brands, such as Grand Marnier and Campari, helped the Milan-based company to partially offset negative impacts from currency swings and the sale of some non-core brands. Campari is the deep-red bitter liqueur used to make the cocktail Negroni.

Sales Performance

Group sales rose 5.4% on an organic basis in the first half, while gross profit came in at €471.9 million, with a margin on sales of 60.6%, up from 58.4% in the first half of last year.

In contrast, sales of Campari's SKYY vodka brand continued to decline, especially in the United States, where the drink is expected to suffer also in the next few months.

"Looking at the remainder of the year, the net sales organic growth is expected to be driven by the continued outperformance of the key high-margin global and regional priorities in core developed markets, with the exception of SKYY (vodka brand)," the Milan-based company said in a statement.


Campari also said SKYY would continue to be negatively impacted by further destocking in the United States. Total SKYY vodka sales were down 11.1% on an organic basis in the first half. The company also warned about a negative impact from a rise in agave prices, a key ingredient for tequila.

News by Reuters, edited by Donna AhernClick subscribe to sign up for the Checkout print edition.

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