Guinness has been named as the new title sponsor of the Pro12 rugby competition, replacing RaboDirect as title sponsor. The competition, which commences on September 5th, will now be known as the Guinness Pro12.
"We are delighted that Guinness, an international brand with a strong pedigree in rugby, will be our title sponsors," said John Feehan, Pro12 Chief Executive. "We are looking forward to working with Guinness in actively developing the profile and stature of our competition which boasts some of the biggest names in world rugby."
Charlie McEwen, Sales & Marketing Director for the PRO12 also commented on the announcement, saying "Today's announcement and that of the Sky Sports partnership earlier in the year provides the backdrop for an exciting new dawn for the Guinness Pro12. We look forward to a compelling season of rugby.”