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Guinness Launches New ‘Made Of More’ Munster Rugby Campaign

Guinness has launched a new TV ad campaign celebrating Munster’s victory over New Zealand in 1978 ahead of Ireland’s opening Guinness Series fixture.

The new ad ‘David and Goliath’ focuses on telling the story of how a group of ordinary men came together and defied circumstance to achieve something extraordinary.

Following on from the recent ‘Sapeurs’ and ‘Basketball’ ads, the new campaign will continue the series of Guinness ‘Made Of More’ adverts which showcase people from around the world, who choose to act with “extraordinary integrity and character.”

Stephen O’ Kelly, Guinness Marketing Director for Western Europe said: “We have a long and proud association with rugby. Munster’s story of their win over New Zealand demonstrates the inspirational character and integrity that is central to the sport.”

Guinness has a long-standing association with Irish rugby, which includes partnerships with Munster and Leinster, as well as Irish Rugby, and the Guinness Pro 12.The adverts were created by advertising agency Abbott Mead Vickers BBDO, together with director Dan Maslen, and will air for the first time on Irish TV today and online at www.youtube.com/GUINNESSEurope.

© 2014 - Checkout Magazine by Genna Patterson

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