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Irish Distillers Launches 'Super Premium' Whiskey With A €1,500 Price Tag

By Donna Ahern
Irish Distillers Launches 'Super Premium' Whiskey With A €1,500 Price Tag

Irish Distillers has introduced a new range of 'experimental super whiskeys', one of which carries a €1,500 price tag, according to a statement it issued today (23 February).

The range, which it has named 'Method and Madness', features four new Irish whiskeys, each with its own twist; a Single Grain Irish Whiskey Finished in Virgin Spanish Oak; a Single Pot Still Irish Whiskey Finished in French Chestnut; a Single Malt Irish Whiskey enhanced with French Limousin Oak; and a 31 Year Old Single Cask, Single Grain Limited Edition bottled at cask strength.

According to Brendan Buckley, Global Innovation & Prestige Whiskeys Director at Irish Distillers, “At Irish Distillers, we are constantly searching for new ways to bring Irish whiskey to a wider audience.  Jameson has been the iconic brand which has led the way, supported by niche connoisseur brands such as Redbreast, Spot Range and Midleton Very Rare so with Method And Madness, we are able to not only create an outlet for our whiskey makers to really experiment but also to create a uniquely original brand which will pique the interest of spirits drinkers throughout the world.”

Single Grain, Single Pot Still and Single Malt Irish Whiskeys will be available in the UK, France and Ireland from this month at the respective RRPs of €49, €69 and €79. However, the 31 Year Old, Single Cask, Single Grain will be available in the same territories from April 2017, priced at €1,500.

© 2017 - Checkout Magazine by Donna Ahern


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