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Irn-Bru Maker Names Euan Sutherland As New CEO

By Reuters
Irn-Bru Maker Names Euan Sutherland As New CEO

Irn-Bru maker A.G. Barr has appointed former Saga boss Euan Sutherland as its new chief executive, it was announced today.

The veteran in the consumer goods industry will take on the role from 1 May.

The news comes after chief executive of 19 years, Roger White, announced in August he was to retire within 12 months.

Euan Sutherland

Sutherland was most recently group chief executive of the over-50s holiday and insurance group Saga, and previously held the top role at fashion retailer Superdry.

He has also been chief executive at the Co-Op Group and chief operating officer at the home improvement firm Kingfisher.


Sutherland notably steered the holiday company Saga through the pandemic during his tenure for close to four years.

Annual Profit

A.G. Barr previously forecast an about 14% rise in annual profit at £49.5 million, slightly ahead of market view.

This was partly helped by strength in its specialty coffee business and price hikes.

In September, they reported a half-year profit rise despite prior concerns about wet summer months, the introduction of the Scottish Deposit Return Scheme, and the news of Roger White’s imminent retirement.

The beverage maker, along with competitors, had raised prices to keep up with high costs of energy and raw materials.

Read More: Irn-Bru Maker A.G. Barr Sees FY Profit, Revenue Beating Expectations

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