Mast-Jägermeister SE has unveiled a new product called Jägermeister Manifest, according to ShelfLife.
It will be the first ever herbal liquor introduced into the super-premium category and will reach Irish shelves in May.
The new herbal liquor consists of the extraction of more than 56 botanicals and has been matured in both small and large oak cake for over 12 months. It has an ABV of 38%, compared to standard Jägermeister 35%.
Henning Madea, head of global innovation & design, said, “Manifest is the proclamation of our brand story, our mindset, our attitude, our statement of intent. Brought to life through a product.”
Dr Berndt Finke, head of raw materials and manufacturing, added, “Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly guarded Jägermeister recipe and enhance the production process.” Dr Berndt Finke, head of raw materials and manufacturing.”
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.