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Jameson Collaborates With Trio Of Designers For New Label

Jameson Irish whiskey, which is produced by Irish Distillers in Midleton Distillery has collaborated with a trio of designers to produce it's seventh annual limited-edition bottle design ahead of St.Patrick's Day.

Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends British designer, Alex Mellon, and Irish photographer Leonn Ward from different creative fields to form a collective to curate the label.

“Dublin has long been a city of artists, adventurers and friends, so for Jameson’s 2018 limited edition bottle we collaborated with three artists with different creative backgrounds to celebrate true friendship,” explained Simon Fay, international marketing director at Irish Distillers.

Collectable Bottle

The 2018 collectable bottle is inspired by 'the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship'.

“Over the past 18 months, Leonn, Alex and I have come together from our different disciplines with the same vision – to create a clean, fresh and impactful design that brings the spirit of the Fianna and Ireland’s history of embellishment in storytelling to life,” added O'Sullivan.

A limited edition for March 2018, each bottle is equipped with a near field communication (NFC) chip which allows consumers to access content on Jameson's Whiskey website where they can find out more about the artists and the story behind their design.

The limited edition bottle is now available in 35 countries, including Ireland, Japan and Australia.

© 2018 - Checkout Magazine by Donna Ahern

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