Irish Distillers has announced that its Dublin distillery experience is going on tour, which will activate in Lisbon this month.
The distiller explained that Jameson has created a replica of its flagship experience and shipped it to the Portuguese capital.
Running throughout September at Lisbon’s creative urban district - LX Factory - visitors to the pop-up will experience the history, heritage, production process and taste of Jameson on the definitive tour, guided by Jameson’s brand ambassadors.
“Our aim is to bring our guests on a journey, engaging all five senses through audio visual story telling from a Jameson Brand Ambassador, aromas, hands-on experiences and, of course, product sampling,” explained Simon Fay, business acceleration director at Irish Distillers.
In addition, the surrounding Jameson Village will offer a range of interactive and engaging experiences and live entertainment; including bartender masterclasses, a tattoo studio and a barber shop.
"Following on from the launch of Jameson Distillery On Tour this month, we hope to continue to bring the experience to life in other cities, reaching more audiences around the world,” added Fay.
Each tour lasts 30 minutes with visitors given the opportunity to try a range of Jameson cocktails and beer pairings before or after the tour at The Jameson Bar.
There will also be a Jameson store on site where Jameson products and merchandise will be available for purchase.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.