Jameson has launched a ‘Bottle Your Own’ experience at the Old Jameson Distillery in Dublin, offering whiskey lovers a chance to fill and personalise their own bottle of Jameson.
Jameson fans start by selecting and filling a 700ml bottle, then personalizing the label and logging their bottle in the Jameson Select Reserve Cask Strength Black Barrel ledger, making it a part of Jameson’s history.
Chairman & CEO, Irish Distillers Pernod Ricard, Anna Malmhake explained that whiskey drinkers are increasingly looking for an experience “beyond the liquid”, whether that is a distillery tour or tasting with a master distiller, “Jameson welcomes whiskey fans to become a part of whiskey heritage at the new hand-fill facilities at the Old Jameson Distillery.”
The ‘Bottle Your Own’ experience costs €100, which includes the 700ml bottle of Jameson Select Reserve Cask Strength Black Barrel. The initiative is set to also launch in the Jameson Experience Midleton in Cork later this month.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Jenny Whelan.