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KnockOut Brewery Expands Into Irish Market

Belfast-based KnockOut Brewery has signed a contract with distributors Barry and Fitzwilliam to bring its beers, Middleweight IPA and IPA Red Ale to the Republic of Ireland.

Owner Joseph McMullan has called the deal a “huge step forward” for the business and “a massive endorsement of the taste and quality of its beers.” He added that the Republic of Ireland is "just the first stepping stone" in KnockOut's expansion plan, with growth into the European and American markets planned for the coming year.

McMullan initially started in the business by discovering a passion for it through a home brewing hobby.

“Getting my start in home brewing, I became interested in making unique brews using high quality ingredients, which soon gained popularity among my friends and family,” he explained.

The KnockOut brand identity was developed as a way to reflect Belfast’s rich boxing traditions, showcased by champions like Barry McGuigan and Carl Frampton.

KnockOut Brewery was launched in February of this year, and sold 80% of its initial supply in just 30 days.

© 2015 - Checkout Magazine by Jenny Whelan.​

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