Lucozade Ribena Suntory Ireland Ltd (LRSI), has announced that it has secured a deal to become the official distributor for Beam Suntory International, a world leader in premium spirits in the Republic of Ireland.
The company said that the distribution agreement is a first of its kind between the two companies, who are both part of the global Suntory Group.
'The strategic partnership will further strengthen and expand the position of Beam Suntory’s premium spirits portfolio in the Irish market', the soft drinks business said.
Commenting on the announcement, Mark Aherne, general manager, Lucozade Ribena Suntory Ireland said: "It is a very exciting opportunity for our company and we look forward to strengthening and expanding the position of Beam Suntory’s premium spirits portfolio in the Irish market.”
Premium Spirits Portfolio
Lucozade Ribena Suntory Ireland Ltd. will distribute Beam Suntory’s premium spirits portfolio, including brands such as Jim Beam, Maker’s Mark, Courvoisier, Kilbeggan, Teacher’s, Roku Japanese Gin, and Sipsmith.
"This collaboration will be built on the expertise of both teams and enables us to win together in this important spirit market,” Karl Wurm, managing director EMEA Core Markets, Beam Suntory added.
Lucozade Ribena Suntory Ireland Ltd takes over distribution of Beam Suntory’s portfolio from Irish distributor, Barry & Fitzwilliam.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.