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Moët & Chandon-Owner LVMH's Third-Quarter Sales Up By 20%

By Donna Ahern
Moët & Chandon-Owner LVMH's Third-Quarter Sales Up By 20%

Sales at French luxury group LVMH's fashion and leather goods division rose strongly in the third quarter, even though overall revenue growth in Asia and the United States eased from their stellar first-half performance.

LVMH, whose luxury products span Moët & Chandon champagne and Bulgari timepieces, said that the popularity of its star labels Louis Vuitton and Dior helped its fashion and leather goods division, which accounts for nearly half of group sales, to report 24% growth.

Revenues for this business at the end of the quarter were 38% above their pre-pandemic, 2019 level, the same rate as in the first half.

The luxury goods industry has bounced back strongly from the health crisis, even if international travel, a key growth driver in pre-pandemic times, has not fully resumed.

Revenue Growth In Asia


LVMH chief financial officer Jean-Jacques Guiony said revenue growth in Asia had been under pressure in August due to anti-coronavirus restrictions being partially re-imposed in some countries, but he said the group had not noticed a change in consumer behaviour in China.

A call by China’s President Xi Jinping in August for "common prosperity" and wealth redistribution had prompted investors to worry that Beijing might promote measures aimed at reducing the country’s wealth gap, curbing high-end consumption in the world's largest luxury market.

"We don’t see any reason that this could be detrimental to the upper middle class that is the bulk of our customer base," said Guiony.

Luca Solca, analyst at Bernstein, was positive on the strong revenue performance at the fashion and leather goods business.

"We believe this should comes as a relief to investors, especially after the August wobble in the sector and doubts on Chinese demand trends and even if other divisions reduce their growth versus 2019 in the third quarter.”


Marked Improvement In Europe

The company's performance showed a marked improvement in Europe in the third quarter, even without deep-pocketed visitors from Asia, as local travel resumed over the summer.

LVMH recorded 28% revenue growth in the United States, compared with a 60% rise in the first half of the year, and 12% in Asia, excluding Japan, compared with 70% in the first six months of the year.

Guiony said the group had no supply chain issues, given that its manufacturing is largely based in Europe. He also brushed off concerns about rising shipping costs, noting that the group has sufficient margins to cope.

Like-for-like Sales


Overall, like-for-like sales, stripping out the effect of foreign exchange fluctuations, rose by 20% to €15.51 billion ($17.90 billion) in the three months to September.

Growth was roughly in line with an analyst consensus forecast for a 21% rise.

Guiony said the company would continue to focus on broadening the appeal of its blockbuster acquisition, US jeweller Tiffany, by refocusing its product assortment and ongoing marketing efforts.

LVMH has been rebranding the jeweller with an eye to attracting younger consumers, projecting a campaign starring Beyonce and Jay-Z on digital billboards in New York City’s Times Square and creating buzz on social media with K-pop star Rosé.

News by Reuters edited by Donna Ahern, Checkout. For more Drinks stories click here. Click subscribe to sign up for the Checkout print edition.

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