Madrí Excepcional is to host an ‘El Alma de Madrid’ (‘The Soul of Madrid’) event in Tucker Reilly’s on Camden Street, Dublin, from Thursday 2 to Sunday 5 November.
The Mediterranean-style lager’s event is described as ‘a celebration of Spanish culture with a Dublin twist’.
Sophie Mitchell, senior brand manager at Madrí Excepcional, commented, “Madrí Excepcional was born through a collaboration with Molson Coors and La Sagra Brewery, combining our brewing experience.
“We’re excited to bring this collaborative spirit to Dublin this month, as we create a fusion of cultures at Madrí Excepcional and Tucker Reilly’s, with an exciting line-up of musicians, artists, and a limited-edition menu.
“We’re excited to showcase the very best of both cities, as we bring the soul of Madrid to Dublin.”
What To Expect
The Dublin event is part of the brand’s ongoing city tour of Ireland and the UK and builds on recent successful activations in Cork and Belfast.
Those attending the event will also be able to taste a Madrí Excepcional-inspired menu, available exclusively at Tucker Reilly’s.
Madrí Excepcional highlighted that a new mural, created by graffiti artist Bonzai, will be unveiled at the event.
Justin Smith at Tucker Reilly’s added, “We are delighted to be hosting this immersive culture clash with Madrí Excepcional, celebrating the best art, music and food from Spain and Dublin.
“Dublin is already such an exciting and artistic city, so we can’t wait to see the soul of Madrid brought to life over the weekend.”
Entry to the event is free, and it will run between 6pm and 11pm.
As part of the celebrations, Madrí Excepcional will be giving away a free pint on Thursday night to the first 100 customers who attend the event (18+).