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Miwadi Unveils Halloween Campaign for Temple Street

By Donna Ahern
Miwadi Unveils Halloween Campaign for Temple Street

MiWadi has unveiled a new marketing campaign to help raise funds for Temple Street Children's University Hospital.

Trick or Treat for Temple Street is encouraging kids, adults, schools, communities and work places to host a Halloween party to raise money for Temple Street.

Niamh McArdle, Brand Manager MiWadi, with Britvic Ireland commented; “This is our fourth year supporting Trick or Treat for Temple Street and we are delighted to be able to enhance the campaign with this fantastic new creative. This unique campaign reflects MiWadi’s vision of seeing the world through the eyes of a child and Halloween is a magical time for kids across the country – the addition of our special kid ambassadors this year really reflects this and will hopefully help us to communicate the fun and imagination that ties MiWadi and Trick or Treat for Temple Street together.”

MiWadi has helped the children hospital to raise almost €1 million to date.

“Temple Street has seen a steady increase in the funds raised through the campaign each year, with monies raised in 2015 reaching €412,000 & over the past 3 year MiWadi has help raise just under €1m for Temple Street. MiWadi’s value share has also increased since we took on this partnership, so it has been a very positive relationship for both parties. Our hope for 2016 is to beat last year’s amount raised and to increase party registrations”, she added.”


In 2016 funds raised through Trick or Treat for Temple Street will help Temple Street pay for critical digital x-ray equipment.

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© 2016 - Checkout Magazine by Donna Ahern

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