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Moët Hennessy To Add 'Sparkling Wine' Label To Champagne For Russia

The French champagne maker Moët Hennessy said on Sunday that it would begin adding the designation 'sparkling wine' to the back of bottles destined for Russia to comply with a new law, having had to suspend deliveries to make the change.

French wine growers jealously guard the designation 'champagne' for the output of the region of the same name, and shun other descriptions.

But the law, signed by President Vladimir Putin on Friday, requires all non-Russian producers of sparkling wine who are supplying their product in the Russian market, including the French, to describe their product as 'sparkling wine' on the label on the back of the bottle, although not on the front.

"Shampanskoye"

Makers of Russian 'shampanskoye' may continue to use that term alone.

Moët Hennessy, which sells the Moet & Chandon, Veuve Clicquot and Dom Perignon champagnes and belongs to the LVMH group, said it had been forced to suspend deliveries to change its labels.

"The MH Champagne Maisons have always respected the legislation in force wherever they operate, and will resume deliveries as quickly as possible once these adjustments are made," it said in an emailed statement.

News by Reuters edited by Donna Ahern, Checkout. For more drinks stories click here. Click subscribe to sign up for the Checkout print edition.

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