Quintessential Brands has unveiled a fresh new look and a new range of classic flavours for O’Mara’s, the Irish country-cream brand, tapping into the indulgent post-dinner drinks trend across the world.
The new range will be available globally from October this year, and will see three new flavours - Chocolate Mint, Chocolate Orange and Salted Caramel.
Developed by First Ireland Spirits, one of Ireland’s leading producer of cream liqueurs and country creams, the drinks maker said the new expressions, at 14.5% ABV, retains ‘the deliciously smooth taste of O’Mara’s, which comes from the combination of locally-sourced dairy cream blended with soft, melted chocolate’.
The group said the new range is set to appeal to consumers looking to enjoy an indulgent after-dinner treat, and will come in different formats including a 700ml bottle, and a miniature selection gift pack, containing all four expressions.
Quintessential Brands said that the new packaging celebrates the brand’s Irish roots, whilst tying the range together with a fresh contemporary look for maximum appeal on shelf.
The launch of the new look and flavours will be supported with social media and PR to drive consumer demand, while trade customers will benefit from a range of POS materials available to them to help drive rate of sale.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.