Spar Signs New Contracts With Insomnia And Tim Hortons
Published on Dec 6 2013 10:30 AM in Drinks
The BWG Foods owned Spar and Eurospar chains have signed new contracts with coffee firms Insomnia and Tim Horton's, which will see the coffee offering of both rolled out to 30 stores next year, in an investment worth €360,000.
BWG Foods made the announcement following the news that sales of hot beverages are up at its Spar and Eurospar outlets by close to a third (31%) over the past four years. The company is predicting revenue from hot beverages to grow from €19 million to €23 million over the next 12 months.
“The hot beverage category has proved to be a resilient offering over the last few years, in spite of reduced disposable income and tightening household budgets," said Leo Crawford, Group Chief Executive, BWG Group. "The growth figures for Spar and Eurospar confirm that what people consider to be small luxury goods, such as premium coffee, not only survive but actually thrive in straightened economic times."
Insomnia coffee is currently available in 141 Spar and Eurospar outlets, both barista and self-service, while Tim Hortons is available in 184 Spar and Eurospar stores.
Pictured are Leo Crawford and John Clohisey of BWG Group.
© 2013 - Checkout Magazine by Stephen Wynne-Jones