Working closely with media agency Spark Foundry, creative agency Nineyards and XL Media, Talon Ireland said that the team has devised a creative and festive themed Out of Home (OOH) installation, which will see the front of well-known Barge Pub in Ranelagh transformed into a Jameson Christmas tree.
Jessica Norris, marketing director, Irish Distillers, commented, "The Jameson Christmas Tree at The Barge is a beautifully crafted installation by our brand experience agency Nineyards and presents Jameson in a really iconic way in our home market."
According to Talon Ireland, the special 3D build is carefully crafted with the whiskey brand bottles, which are individually lit and pixel mapped with the latest LED technology.
The campaign, centred around the Christmas tree, invites people to gather around the tree with family and friends and re-connect with a glass of whiskey in hand, the specialists in innovative Out of Home (OOH) communications for brands said.
Susan Murtagh, account director, Talon Ireland, said, “This Christmas is a special one and we wanted to ensure that Jameson was at the forefront of this celebration by creating an engaging and disruptive display."
"With its prominent city location, urban audience profile and roadside visibility, The Barge pub was the perfect location for our execution,” she concluded.