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Tullamore D.E.W. Recruits New Brand Ambassadors

By Publications Checkout
Tullamore D.E.W. Recruits New Brand Ambassadors

Tullamore D.E.W. is recruiting six new brand ambassadors to promote the brand to American whiskey drinkers in 2014. The ambassador recruitment process is part of the IBEC Export Orientation Programme (EOP), Ireland's longest-running and most successful graduate placement programme providing graduates of all disciplines with an introduction to international business.

Maurice Doyle, chief marketing officer at William Grant & Sons said, "We are excited to be recruiting six new Local Brand Ambassadors through our graduate placement programme, for the US market. As Tullamore D.E.W. continues to go from strength to strength in the US, we feel now is the perfect time to recruit Local Brand Ambassadors to help pioneer an exciting new path for the whiskey, which is now the second best-selling Irish whiskey in the world."

Marketing assignments following initial training will take place in New York, San Francisco, Dallas, Philadelphia and Chicago to build awareness of Tullamore D.E.W. among trade partners.

© 2013 - Checkout Magazine by Genna Patterson


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