Tullamore D.E.W. was a big contributor to overall growth with global sales growing an impressive 9% in 2017, according to its owner William Grant & Sons latest financial results.
The global premium spirits business owner has reported profit growth of 12.6% to £250.2 million (€281.5 million) after tax for the year ended 31 December 2017.
“2017 was an incredible year for William Grant & Sons and Tullamore D.E.W. Irish whiskey," said Chin Ru Foo, William Grant global brand director, Irish and American Whiskey & Trailblazer Brands.
"Our hugely successful Beauty of Blend ad campaign and our continuing commitment to innovation drove global growth for the brand.”
Tullamore D.E.W. invested €25 million into its distilling operation in 2017 with the opening of a new grain distillery and bottling plant at Tullamore.
This brings the total invested by William Grant & Sons in the Tullamore Distillery up to €100m, making it one of the largest employers in the area with a workforce of over 100.
In 2017, Tullamore D.E.W. parent company William Grant & Sons was named Distiller of the Year at the International Spirits Challenge.
Ireland is now a key base for William Grant & Sons globally; over 45 people are based in its global marketing office on Harcourt Street in Dublin.