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Tullamore D.E.W Whiskey Launches New Marketing Campaign

Published on Jul 17 2014 10:33 AM in Drinks

Tullamore D.E.W Whiskey Launches New Marketing Campaign

Tullamore D.E.W Irish whiskey has launched the ‘Parting Glass’ campaign, the follow up to its critically acclaimed ‘The Parting Glass’ film in 2013. The campaign marks the launch of the opening of its new distillery this September.

The original ‘The Parting Glass’ short film followed four friends raising a toast to their friend on his wedding day. Created by New York agency Opperman Weiss with global social media agency We Are Social, the newest installment continues that story. Filming took place in Titty’s Pub in Hollywood, Co. Wicklow, and was directed by Laurence Dunmore of Ridley Scott’s RSA Films.

Caspar MacRae, Global Brand Director, Tullamore D.E.W. commented: "The ‘Parting Glass’ film was a huge success for Tullamore D.E.W. and put us on the world stage as a brand that could create credible engaging content for our audience. As we developed plans to build anticipation ahead of the opening of our new distillery this September, it felt right that we would follow on from this success and create the next chapter of the story, this time allowing our fans to get involved too.”

The campaign also includes a global online search for “the best toasts,” whereby people can upload images or videos of their own toast marking a milestone in their lives to www.tullamoredew.com , with the chance to win a trip to Ireland and visit the new distillery.

Macrae continued, “We look forward to seeing the Parting Glass toasts shared with us and choosing the best entrants to join us at our distillery opening celebrations in Ireland”.

© 2014 - Checkout Magazine by Charlie Burns.

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