Carling has teamed up with global sportswear brand Umbro to give football fans the chance to win one of 10,000 limited-edition retro-inspired shirts.
The collaboration comes with a summer of sport fast approaching and gives fans a football shirt to turn into a fashion staple.
The retro-inspired football shirt has been designed by Umbro for the alcoholic beverage producer and displays Carling’s iconic black label.
The shirt features a striped ribbed neck collar and sleeve trim, plus a collaborative play on the iconic Umbro sleeve taping.
The brands behind the shirt have given the public a chance to get their hands on one of the shirts, by simply find one of Carling’s special golden cans which have been hidden in promotional multipacks of Carling this month.
Those lucky enough to find a golden can will be able to redeem their prize online by entering a unique code found on the can and answering a skills-based question on Carling's website.
Jonathan McCourt, head of football marketing, Umbro UK, said, “It’s great to team up with Carling as we marry up two brands with a shared passion for the beautiful game. The shirt we’ve created is stylish, with a timeless design that pays tribute to both of our proud footballing roots. We’ve no doubt that football fans will be looking forward to the chance to get their hands on one.”
Lee Willett, Carling brand director at Molson Coors Beverage Company, was similarly enthusiastic about the collaboration, saying both brands "have a rich heritage in football, which makes this an ideal partnership to tap into fans’ love for the beautiful game ahead of a big summer of sport."
This collaboration marks another stage in Carling’s long-standing association with football, which has included support for the grassroots game around Ireland and the UK as well as multiple campaigns, such as Made Local, which starred Black Country Fusion FC, a non-league LGBTQ+-inclusive football team.
In 2020, Carling partnered with UK based mental health charity CALM (Campaign Against Living Miserably) for its ‘Caring Team Talks’ campaign, which saw leading figures from the world of football encouraging men to check in on their mates during lockdown.
© 2021 Checkout – your source for the latest Irish retail news. Article by Conor Farrelly. Click sign up to subscribe to Checkout.