Variety And Choice Help Gin Sales Drive Growth In Irish Spirits
Published on Jun 24 2019 10:50 AM in Drinks
The recent and still growing gin trend has driven sales in the spirits category back to levels of old, according to the most recent figures from research company International Wine and Spirits Research.
As reported by the Irish Times, the research company’s findings show that spirit sales in the Republic of Ireland increased by 6.5% to 2.4 million nine-litre cases.
Gin sales increased by 31.8% in volume terms, to 324,000 nine-litre cases. Gin volumes have almost trebled since 2014, the data shows.
Variety & Choice
Traditional gin sales saw a more moderate growth of 18.9%, while flavoured gin sales shot up by over 400%, but started from a low base.
Flavoured gins, particularly pink gin, has revived the market as of late, as it has blended well with social media and its redefinition of the spirit to a more infused sensory experience.
The industry in Ireland has also seen the emergence of a handful of new artisan and traditional brands.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.