Vita Coco Coconut Water has launched its ‘Take A Sip, Win A Trip’ competition that gives customers the chance to win a trip to a tropical island.
In order to be in with a chance of winning the holiday to ‘Simple Island’, consumers simply need to enter a code displayed on the neck tag of each bottle.
With the competition, Vita Coco is seeking to equate its brand with simplicity. As Giles Brook, CEO of Vita Coco EMEA, explains: “At this time of year we are all being inundated with over complicated ways to change our lifestyles in order to get healthy.
“We at Vita Coco are urging consumers not to overhaul their lives, but to make simple, tiny steps (or sips) to make them a little bit better.”
He added, “With our Simple Island retreat competition we are reminding consumers to keep things simple - that’s what Vita Coco is all about - natural hydration, no messing around.”
© 2016 - Checkout Magazine by Brian Dermody