Walsh Whiskey has announced its plans to export its whiskey brands into Asia, as it is 'the first region to emerge from the COVID-Lockdown period'.
The Writers’ Tears and The Irishman owner said that it is 'in pole position to expand following the recent appointments of several new distribution partners.'
For two decades the Carlow-based independent producer had primarily focused on the growth of both whiskeys in Europe and North America – until now.
"Clearly our whiskeys are now proven in the Super Premium Irish Whiskey category in both Europe and North America and that solid base now enables us to expand, with confidence, into Asia and Eastern Europe," said founder Bernard Walsh.
“We look to build strong, dynamic, mutual partnerships in each of the markets that we enter, and Asia is no different."
Established in 1999, the company which boast a portfolio of 15 brands, has appointed exclusive distributors for both brands in leading markets – Japan (Lead Off Japan), South Korea (Taesan Liquor), Taiwan (Dong Hsun Hsin), Singapore (Original Whiskeys) and also in Sri Lanka (Signature Ceylon Beverages). Writers’ Tears and The Irishman are already represented in Malaysia (Fortier Wines & Spirits).
"We have established new partnerships and upgraded others in the region so that we now have representation in 6 key Asian markets overall and we will add more in the next few years," he added.
"With consumers finding their feet again after the COVID-Lockdown, we expect Writers’ Tears and The Irishman to build on the strong progress we have made with our partners already.”
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