White Claw Variety 8 Pack delivers some of Ireland’s favourite flavours – Black Cherry, Mango, Natural Lime and Raspberry — in one convenient eight pack, driving trial among consumers and increasing basket size.
White Claw consists of a blend of sparkling water, gluten-free triple distilled spirit, and a hint of natural fruit flavour.
With only 95 calories per can and an ABV of 4.5%, White Claw is distributed in Ireland by Barry & Fitzwilliam.
The hard seltzer features no artificial sweeteners.
Research conducted by Nielsen shows that last summer, White Claw Variety Pack outsold all other hard seltzer SKUs by more than 2.5 times, in both value and unit ROS, making it the number-one brand for value delivery in Ireland
White Claw hard seltzer is already the number-two RTD can brand for volume in Ireland.
“Last year, we had an incredible response to our Variety 8 Pack, so we’re delighted to have the opportunity to reintroduce the product to our Irish customers,” said Flor Prendergast, market director UK & Ireland.
“A White Claw Variety 8 pack is a great way to promote trial of our brand among consumers, as well as offer their favourite flavours in one convenient pack.”
White Claw has become a cultural phenomenon, with fans generating over four billion impressions and, according to the brand, 46 times more social media mentions than competing brands in the US.
The White Claw Variety 8 Pack is available in key retailers with 2 x Mango, 2 x Natural Lime, 2 x Black Cherry, and 2 x Raspberry.