A new study commissioned by Agri Aware found that almost 90% of Irish customers believe that new legislation should be introduced to ensure farmers receive a fair price for their food from supermarkets. The Ipsos/MRBI study also found that two thirds of customers believe that farmers are treated unfairly when negotiating with supermarkets.
The well-documented pre-Christmas vegetable price war caused outrage in the agricultural community as some products were sold at a fraction of what it costs farmers to produce them, notably carrots were being sold at 5c per kilo. The survey also showed that two thirds of customers were aware that such promotions affect them negatively. Almost 8 out of 10 people stated that quality is more important than price.
© 2014 - Checkout Magazine by Paul Campbell