Subscribe Login
Fresh Produce

90% Of Consumers Want Fairer Prices For Farmers

A new study commissioned by Agri Aware found that almost 90% of Irish customers believe that new legislation should be introduced to ensure farmers receive a fair price for their food from supermarkets. The Ipsos/MRBI study also found that two thirds of customers believe that farmers are treated unfairly when negotiating with supermarkets.

The well-documented pre-Christmas vegetable price war caused outrage in the agricultural community as some products were sold at a fraction of what it costs farmers to produce them, notably carrots were being sold at 5c per kilo. The survey also showed that two thirds of customers were aware that such promotions affect them negatively. Almost 8 out of 10 people stated that quality is more important than price.

© 2014 - Checkout Magazine by Paul Campbell

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

LIMITED TIME OFFER: 20% Off Our Premium Subscription
Enjoy full access to all website and app content, our weekly email news digest, and to Checkout Magazine 12 times a year (including our Top 100 Brands 2022 edition).
LIMITED TIME OFFER: 20% Off Our Premium Subscription
LIMITED TIME OFFER: 20% Off Our Premium Subscription
Enjoy full access to all website and app content, our weekly email news digest, and to Checkout Magazine 12 times a year (including our Top 100 Brands 2022 edition).
LIMITED TIME OFFER: 20% Off Our Premium Subscription