ABP has been awarded seven stars across three of its Tipperary Dry Aged (TDA) Beef products at the international Superior Taste Awards.
The Superior Taste Awards are run by the International Taste Institute, a global authority on testing and promoting superior food and drink products.
ABP TDA Beef
ABP's TDA Beef is a premium dry-aged beef range, and was launched in November 2020.
The group's TDA Striploin Steak was awarded three stars, recognising its exceptional taste qualities and receiving 90% of the available marks from the judging panel.
The TDA Cote du Boeuf and the TDA Rib Eye Steak were awarded two stars each, receiving a score of between 80% and 90% from the judges. TDA Beef is sought after by some of Europe’s most iconic chefs.
The food group produces its TDA beef at its the state of the art facility in Cahir, Co. Tipperary, utilising the company’s patented UltraTender™ process, and are dry-aged using handcrafted Irish Atlantic Sea Salt.
Superior Taste Awards
Dave O'Connell, ABP's director of sales for Ireland and Europe, commented on the awards, saying, “It is extremely rewarding for ABP’s TDA beef products to be recognised at the Superior Taste Awards, as the International Taste Institute sets the benchmark for excellence in the food industry."
"The recognition these products have received in the short space of time since the TDA brand was launched speaks to their quality, and the care taken by our staff and our farmer suppliers. We will continue to work to sustain this level of commitment, ensuring we provide our customers with best in class beef products,” he added.
The ABP TDA Beef Range was also recently recognised at the prestigious Monde Selection Awards run by the International Quality Institute.
The TDA Rib Eye Steak was awarded the Grand Gold Quality Award, the highest level of recognition granted by Monde Selection.
ABP’s TDA Cote De Boeuf, its TDA Striploin Steak, and its TDA Fillet Steak were also all recognised with Gold Quality Awards.
© 2021 Checkout – your source for the latest Irish retail news. Article by Conor Farrelly. Click sign up to subscribe to Checkout.
