Aldi Tops Bord Bia Quality Assurance Mark Survey
Published on Jul 18 2014 6:29 AM in Fresh Produce
A survey by Bord Bia has revealed that Aldi sells the highest proportion of fresh Irish meat labelled with the Bord Bia Quality Assurance Mark. 77% of the fresh meat sold in Aldi bears the mark, the study found.
Tesco ranks second in the study, followed by Centra, Dunnes Stores, SuperValu and Lidl.
Products covered in the audit, which was carried out in June 2014, include bacon, beef, burgers, chicken, cooked ham, duck, lamb, pork, rashers, sausages and turkey.
"Our customers tell us that they like to buy Irish and support local producers, especially when it comes to fresh meat, and that’s something Aldi takes real pride in doing," said Aldi’s Group Buying Director Colin Breslin. "That’s why we source all our fresh meat exclusively from farms in the Republic of Ireland that are certified under the Bord Bia scheme.”
A recent survey indicated that 93% of shoppers are aware of the Quality Mark and the majority of these say that seeing the logo on meat would make them more likely to buy them.