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Bord Bia Launches Website In Celebration Of National Potato Day

Bord Bia are calling on the Irish public to celebrate the fourth annual National Potato Day on Friday, October 7, by choosing their own preferred potato recipe from www.potato.ie.

The potato is still Ireland’s most popular main meal carb, with potatoes being purchased every two seconds in Irish retailers. A vast majority of 97% of Irish families buy potatoes. The most popular potato variety is the Rooster, making up 58% of sales.

Lorcan Bourke, Potato Sector Manager with Bord Bia, describes the potato as an important part of Irish culture, and it is a tribute to their great taste, versatility, and value-for-money that they have endured through time to remain Ireland’s favourite carb.

Ambassador chef for Bord Bia’s 'Potatoes: More Than A Bit On The Side' campaign, Mark Moriarty, said Irish people are still conservative when it comes to cooking potatoes: "Practically every culture in the world grows potatoes and has their own potato recipes, and I would love people to be more adventurous and to discover the versatility and joys of this wonderful food ingredient."

The campaign website includes over 60 recipes from around the world. All are quick to prepare and contain between 300 and 500 calories.

© 2016 - Checkout Magazine by Miyuki Nakano

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