The Flour Confectioners and Bakers Association (FCBA) launched National bread Week at the Bord Bia headquarters today in an effort to encourage consumers to "Love Your Loaf". National Bread Week runs from October 13 to 18, and is supported by TV cook and author Rachel Allen and Senator Feargal Quinn, as well as Dr Mary McCreery, dietician at Blackrock Clinic.
The campaign aims to celebrate the rich Irish bread heritage, educate and change negative perceptions about bread that have come about over the years.
Some of the events over the week include: Patrick McCloskey, president of the FCBA, will be revealing the largest ever soda bread in Stephens Green (Tuesday); Jack Cuthbert Breads will be holding tastings at Dunnes Stores, Blackpool (Friday 17) and Douglas Court, Cork (Saturday 18) and O’Haras of Foxford are running a competition for Mayo Primary Schools to write a song about bread.
The full list of events is available at www.nationalbreadweek.ie or @loveyourloaf on Twitter.