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Fyffes Launches ‘Go Bananas’ App

Dundalk-based banana importer Fyffes has launched a new tablet computer app to encourage children to ‘Go Bananas’ and promote healthy eating.

The app was designed for seven to ten-year-olds and provides child-friendly, easy-to-read text and drawings with content designed to tie in with lessons being taught in primary schools.

It uses interactive games, quizzes, puzzles and downloadable activities to teach children about bananas and their nutritional value, as well as how they are grown.

According to Fyffes sales and marketing manager Emma Hunt-Duffy, the app fulfils the brand’s “corporate responsibility to interest young children in the food that they eat and how it is produced”.

The app is free to download on both Android tablets and iPads, and is explained in an information pack being circulated to teachers and pupils in primary schools nationwide.

Also included in the information pack are details of a design competition in which the overall prize will be an ‘up-cycled’ steel container that can be remodelled and fitted out to the winning design and installed at the student’s school. [Pictured is Emma Hunt-Duffy with Jamie and Aoife from St. Oliver Plunkett National School, Malahide.]

© 2015 - Checkout Magazine by Jenny Whelan.

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