Fyffes will unveil its new red banana as well as its new exotic fruit and vegetables at the Fruit Attraction exhibition that will take place in Madrid, from 22 to 24 October, 2019.
The international importer and distributor of quality tropical produce and mushrooms, said that the new range is a part of its 'Discover More' range.
"'Discover More' is our invitation to retailers and consumers to change their perspective when buying fruit," explained Joris Schonk, commercial director Europe, Fyffes.
“With our new Exotic range we address consumer interest in deliciously different exotic fruit and vegetables and drive innovation in this category.”
Headquartered in Dublin, the fruit firm's initial range consists of different banana varieties like baby and red bananas, plantain, avocado and cassava.
“The new Fyffes range of exotic fruit and vegetables is specially selected and ethically sourced from our favourite farms around the world," said Oscar Dominguez, Business development manager Fyffes.
"Through our long-term commitment to support our growers we provided the structures and took the effort to support our partners archiving the quality standards and certificates to make this exceptional quality range ready for the market and consumer needs.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.