GIY Launches ‘Spudlove’ Campaign
GIY (Grow it Yourself), in partnership with Bord Bia, has launched a campaign to encourage Irish people to grow, cook and eat more potatoes.
The ‘spudlove’ initiative will target food growers in communities nationwide by inviting them to take part in a local ‘Spud Off’, a potato growing competition to find ‘Ireland’s favourite spud’.
Participants will be provided with tips from the curator of the Lisadell Potato Collection, Dermot Carey, and local winners will go forward to the national final at GIY’s Grow Fest in Waterford in September.
It will also appeal to those who don’t grow their own vegetables to show their love for the traditional Irish staple by cooking, eating and sharing their own potato recipes online with #spudlove.
Bord Bia’s favourite potato recipes will also be hosted on the www.potato.ie website, alongside health and nutrition tips.
Founder of GIY Michael Kelly commented, “Here in GIY we are all ‘spudlovers’ at heart and really excited to be part of the first national ‘spudlove’ campaign. We want Ireland to fall back in love with this wonder-veg and reconnect with how healthy, convenient and nutritious they are.”
Lorcan Bourke of Bord Bia added, “Irish people tell us all the time how much they love their potatoes – we know they are emotionally connected to them. Our partnership with GIY allows us to remind people of how tasty, versatile and affordable potatoes are.”
© 2015 - Checkout Magazine by Jenny Whelan.