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Irish Consumer Demand For Authentic Cheese Increases

Consumer demand in the cheese snack category is shifting towards craft and artisan products that are closely linked to real cheese and simple ingredients, according to Kerry Taste & Nutrition.

'Larger, more established brands are losing market share and shelf space to smaller, more artisanal brands,' the public food company headquartered in Ireland said in a statement.

"Consumers perceive these brands are delivering more authentic, premium and innovative snacks. With its extensive dairy heritage and snack expertise, Kerry offers an end-to-end solution for manufacturers to remain competitive in European markets," said Jeremy Pugh, Director - Savoury Snack End-Use-Market at Kerry Taste & Nutrition.

Kerry’s consumer research reveals that cheese snacks have one of the highest gaps in desire for authenticity versus current perceptions of the category.

“With over 40 years of dairy heritage and the know-how of our sensory, applications and flavour teams, we are experts in getting the best from cheese," said Pugh.

"To meet changing consumer demand, we can help customers deliver the authentic cheese experience across a range of great-tasting, nutritious snacks at scale.”

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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