Keeling’s has announced the launch of its Great Rewilding initiative, which aims to address Ireland’s declining bee and pollinator populations.
The campaign is in its second year and will aim to distribute 250 million native Irish wildflower seeds – an additional 150 million seeds compared to last year – the fruit firm noted.
David Keeling, CEO of Keeling’s Retail, said, “The response to the campaign last year was extremely positive, and we, as a business, are committed in our journey to help with the declining population of pollinators.
“We hope that people will join us on this journey again, and together we will help support biodiversity.”
Following the success of the initiative in 2021, Keeling’s is inviting the people of Ireland to get involved by redeeming promotional codes from its unique berry punnets online, in return for free Irish wildflower seeds.
Each seed pack is full of 30 different Irish wildflower species and will be sure to brighten up gardens across the country as summer approaches.
As part of the Great Rewilding initiative, Keeling’s noted that it has also distributed native Irish wildflower seed packs to 1,000 schools across the country, meaning that children and teachers alike can get outdoors and create environments for pollinators to thrive in, while learning all about biodiversity.
Diarmuid Gavin, garden designer and Keeling’s Great Rewilding ambassador, commented, “It’s something I’m very passionate about, and I believe that if we all work together, we can make a significant impact.
“In the coming months, keep an eye on my social-media channels, where I will again be sharing recommendations for becoming a part of the solution to the pollinator decrease.”
Keeling’s noted that it has identified lots of ways in which you can help, such as creating a ‘rewilding’ zone, building an insect hotel, or planting pollinator-friendly plants.
You can learn more about the campaign here.