Management Buyout At Sandwich Maker Freshways
Published on Apr 7 2014 7:18 AM in Fresh Produce
Sandwich maker Freshways has been acquired in a management buyout from Kerry Foods by Diarmuid Shanahan and Garrett Fitzgerald. The company will continue to employ over 170 at its facility in Finglas, Dublin, which produces 300,000 handmade sandwiches weekly and sandwich fillers for delis and convenience stores across Ireland.
Diarmuid Shanahan, joint owner and sales and marketing director, said, “We are investing significantly in our business to ensure we know the ins and outs of the lunchtime experience, so we can make lunchtimes more enjoyable.
"Since the MBO, we have employed a number of new staff members and have plans to recruit 50 additional staff in finance, sales and marketing, IT and operational roles in the next 12 months.”
Freshways was founded by Kerry Group in 1990 and has since come to dominate the sandwich market, holding one third of the Irish market. It supplies both branded and private label sandwiches to major multiples, convenience stores and forecourt retailers.