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Tesco Reveals Ireland’s Fruit And Vegetable Preferences

Published on Mar 26 2015 12:31 PM in Fresh Produce

Tesco Reveals Ireland’s Fruit And Vegetable Preferences

A survey released today by Tesco has revealed that fruit buying habits of consumers around the country, including the fact that Cavan shoppers buy more apples than the rest of the country. By analysing weekly data collected in all of its stores over the last year, Tesco has created a concise map of Ireland’s fruit and vegetable consumption.

The map reveals that bananas are at the top of the charts in most counties, but are only in second place in Clare, Donegal, Galway, Kildare and Mayo which all place preference on fresh berries over bananas.

At the other end of the charts, cauliflower and kale are the least popular around the country, although consumers in Wexford do buy a larger proportion of it than anywhere else.

Dubliners seem the most likely to buy into fruit and vegetable trends as kale and avocado ranked as more popular there than anywhere else. Dubliners also bought a large quantity of bananas, berries, tomatoes, potatoes, oranges, peppers, grapes, mushrooms, apples and onions.

The map shows that Sligo consumers buy more chillies whereas Kerry shoppers tend to buy more cucumbers. In Donegal, berries, oranges and sweet potato all rank as very popular, whereas Offaly shoppers seem to be favouring root vegetables. For shoppers in Cork, fruits took five of the the top fruit and vegetable spots.

Commenting about the results, Nutritionist Elsa Jones said “It’s encouraging to see that Irish people are buying a wide variety of fruit and vegetables. Getting your 5-a-day is one of the most important things you can do for your health. It’s also important to eat a variety of different coloured fruit and vegetables as each colour provides a unique set of nutrients. For optimal health, aim to eat the five colours of the rainbow every day - red, orange, yellow, green and purple.”

Christine Heffernan, Tesco Ireland Corporate Affairs Director added, “One of the most interesting parts of our jobs is delving into food trends and regional flavour preferences, we continue to focus on lowering prices on the products that matter most to our customers including the fruit and vegetables on this list.”

© 2015 - Checkout Magazine by Hannah Popham.

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