British online retailer Ocado has added a ‘palm oil-free aisle’ to its website with over 5,000 products, according to The Grocer.co.uk.
The aisle includes products such as bread, breakfast cereal, pizza, crisps, and toiletries, and can be accessed by searching for ‘palm oil-free’ on the homepage.
A Key Issue
According to the online retailer, there was a 28% increase in searches for palm oil-free products last year.
“Palm oil is a key issue for many of our customers, becoming an increasingly important factor in the choices people make while buying everyday essentials,” said Alice Mannion, Ocado’s head of grocery merchandising and product. “However, it can be hard to find products that are free from palm oil.
“With the addition of the new aisle, we have introduced an efficient and easy-to-use route to a huge range of palm oil-free products, accessed at the click of a button."
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.