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GS1 And ENSO Announce Partnership To Drive Sustainability In Ireland

By Sarah O'Sullivan
GS1 And ENSO Announce Partnership To Drive Sustainability In Ireland

GS1 and ENSO have announced a collaboration that will see them empower Irish businesses to meet their sustainability goals.

The companies will focus on small and medium-sized enterprises (SMEs) in Ireland, giving them the knowledge and tools to incorporate sustainability into their business practices.

Through GS1’s Solution Provider Programme, the company will work with ENSO to help Irish brands to understand their environmental, social and governance (ESG) requirements.

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Speaking on this, chief executive of GS1 and member of the board of directors Mike Byrne said, “In today’s business landscape, the heightened focus on sustainability resonates more than ever across diverse sectors.”

Sustainability is impossible without traceability, and the partnership aims to make business inventories more visible and more traceable.

On this, Byrne said, “It is unequivocally clear that sustainability is an unattainable goal without the integral component of standards-based traceability.

“This collective commitment to GS1 standards underscores the transformative shift toward responsible and ethical business practices.”

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Dónal Quinn, the founder of ENSO, said, “Sustainability is a significant area for businesses to tackle.

“Not only are consumers making purchasing decisions based on it, but the ability to win new tenders, renew key contracts, or attract investment may depend on ESG commitments and performance.”

Quinn continued, “This can be a challenge, but also an opportunity for those businesses who do it right.”

On the collaboration, Maria Svejdar, head of marketing and customer experience at GS1, said, “As part of the partnership, GS1 Ireland has subscribed to the ENSO platform to assess our business impacts, both environmentally and socially.

“Using the ENSO platform has provided a central point around which all our staff can discuss sustainability priorities and jointly agree goals.

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“We have now identified a clear path forward for GS1 Ireland to address our sustainability impacts and to make clear and measurable commitments for the future.”

Read More: How Irish Retailers And Brands Can Start Their Sustainability Journey

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