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Packaging And Design

Brennans Bread Launches Sustainable Packaging Awareness Campaign

By Donna Ahern
Brennans Bread Launches Sustainable Packaging Awareness Campaign

Brennans Bread announced today that its wax paper packaging used for many of its products, including Family Pan white sliced pan, is now 100% recyclable and industrial compostable.

The news comes as a new report recently commissioned by the baker revealed that 84% of Irish adults surveyed didn’t know that it is possible to place wax paper wrapping into either a green recyclable bin or a brown compost bin.

“Our survey shows there is still some confusion out there and that’s why we decided to launch this sustainability campaign,” said Derek Beatty, commercial director, Brennans Bakeries. 

“Now, by choosing Brennans Bread, consumers can enjoy the same great tasting fresh quality bread but can be confident in the knowledge that they are contributing positively towards sustainability and the environment," he added.

Sustainable Measures


The company noted that sustainable packaging is one of a number of measures introduced by Brennans Bread to become more environmentally responsible.

Since joining Bord Bia’s Origin Green programme five years ago, Brennans Bread has installed energy monitoring and targeting systems.

Allied to this, the company has switched to LED lighting throughout its bakery in Walkinstown, Dublin.

“We know how important the issue of sustainability is to our customers, and it is extremely important to all of us at Brennans Bread too,” said Beatty. 

“We are on a journey to becoming as sustainable as possible and these developments in our packaging are hugely contributing to our efforts," he said. 

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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