Despite recent environmental campaigns and café-based incentives, the majority (65%) of Irish consumers still never use a reusable cup for takeaway coffees, and 16% only use one 'sometimes,' a recent survey shows.
According to research conducted by DID Electrical 62% of Irish people drink coffee on a daily basis, and most (63%) drink at least two a day.
In terms of the annual spend - 27% of respondents buy at least three takeaway coffees per week, spending an approximate €468 per year, the researched showed.
On the higher end of the scale, 4% buy nine or more coffees per week, spending an estimated €1,404 on takeaway coffees per year.
"We love our coffee here in Ireland, but interestingly, most of it is made in our own workplaces and homes instead of in cafés," Ken Fox, managing director, DID Electrical, said
Other Findings
According to D.I.D, Americano is the most popular order overall (33%).
54% of women and 50% of men said their first cup of coffee is 'important' or 'very important' to get ready for the day ahead.
The survey was carried out across the country, with over 500 respondents across all age and gender demographics.
© 2019 Checkout – your source for the latest Irish retail news. Click sign-up to subscribe to Checkout.
